- Causes the market to act in a date specific time frame.
- Buyers have to consider "what is the most I can give" instead of the endless price negotiations of "what is the least I can get by with" and then end up without a deal after all the time and effort.
- Creates urgency, causing a buyer to act
- Creates marketing that will stun the market and force it to examine the opportunity.
- If there is uncertainty in the future or the stability of the market is a concern, the auction sells for cash auction day and eliminates that concern
- Buyers will act on your schedule.
- Really does sell without contingencies.
- Stops the carrying cost.
- Delivers legitimately interested buyers, not just tire kickers.
- If you have a seasonal product or one that needs to sell at a particular time, an auction lets you tell your story, attract the buyer, and close at the appropriate time of the year.
- Auction marketing will reach buyers you would never see with a traditional, very expensive advertising campaign.
- Bidding competition allows you to sell at the highest price.
